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AFK to Vote | Twitch
The project
To reach young voters before the German federal election, we launched a campaign on Twitch to engage this hard-to-reach target group on their own turf. On election day, top streamers went "AFK to Vote", leaving only an empty chair on their Twitch screen. This simple visual acted as a call to action, encouraging their communities to leave the stream and head to the polls themselves.
The Cast
Florian Lanzinger AD | Leonard Göhre CW | Henry Bollmann CW | Ronnie Patt ECD
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